Samsung is expanding its presence in the portable projector market with The Freestyle+, an advanced AI-powered device designed for versatile home entertainment. Revealed ahead of CES 2026, the projector boasts nearly double its predecessor's brightness and incorporates smarter artificial intelligence for automatic room adaptation. The company anticipates this innovation will encourage a more adaptable projection experience.
As the technology sector prepares for CES 2026 in Las Vegas, Samsung has previewed The Freestyle+, highlighting its potential to simplify projector setup. This AI-enhanced portable projector promises to alleviate common frustrations associated with traditional projection, offering improved luminosity and a more intelligent operating system.
Intelligent AI Optimization: AI OptiScreen
A core enhancement within The Freestyle+ is AI OptiScreen, Samsung's proprietary screen optimization engine. This technology is engineered to automate various setup tasks, addressing issues such as image distortion, blurriness, or shadows often encountered during projection. OptiScreen manages these challenges through several integrated features:
- 3D Auto Keystone: Automatically corrects image distortion, even when projecting onto non-uniform surfaces, corners, or angled walls.
- Real-time Focus: Maintains image sharpness as the projector undergoes movement or rotation.
- Screen Fit: Adjusts image dimensions when a compatible screen accessory is utilized.
- Wall Calibration: Analyzes the projection surface to minimize visual impediments.
According to Samsung, this integration reflects a commitment to creating display technologies that naturally integrate with user lifestyles and allow seamless transitions. The Freestyle+ aims to provide a consistent, high-quality viewing experience by combining portability with AI that optimizes both the environment and content.
Enhanced Brightness and Portability
A notable upgrade in The Freestyle+ is its significantly increased brightness. Delivering 430 ISO Lumens, the device offers approximately twice the light output of its first-generation counterpart. This enhancement makes content more clearly visible in typical living environments, reducing the need for complete darkness. For a portable projector, this improved luminosity represents a substantial practical benefit.
The projector's design emphasizes portability. Its lightweight, cylindrical form factor facilitates easy movement between rooms or for on-the-go use. The 180-degree rotating capability allows projection onto virtually any surface—walls, floors, or ceilings—without requiring additional mounts or stands. This suggests Samsung's view that flexible viewing extends beyond traditional wall-mounted televisions.
Integrated Entertainment and AI Companion
The Freestyle+ integrates a comprehensive entertainment ecosystem. Users can access Samsung TV Plus, various partner streaming services, and the Samsung Gaming Hub directly, removing dependency on external casting devices. Audio is managed by a 360-degree speaker, providing rich sound from a compact unit. Q-Symphony technology further enables synchronization with compatible Samsung soundbars for an enhanced audio experience.
The device also incorporates Vision AI Companion, a personalized AI platform for screens. This system combines enhanced Bixby with AI services from international collaborators, aiming to offer more intuitive interaction with on-screen content. Further details regarding its practical application are anticipated during CES.
Availability and Debut
The Freestyle+ is slated for its official debut at CES 2026 in Las Vegas, scheduled from January 6 to 9. Samsung plans a phased global introduction starting in the first half of 2026, with regional availability and timelines expected to vary. Pricing information for the device has not yet been disclosed, but it is expected to be revealed during the CES event.
Samsung positions The Freestyle+ as a significant advancement for portable projection, aiming to transform it into a primary option for flexible home entertainment. By addressing common user challenges like complex setup, dim images, and reliance on external devices, the new projector, with its automatic AI room adaptation and improved brightness, seeks to make versatile viewing more convenient and appealing.
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Source: The Tech Buzz - Latest Articles
